Overview of the Principles of Business Writing

Overview of the Principles of Business Writing

Focus
Adjust the scope and scale of your writing to influence the attitude and behaviour of your readers. Develop a brief and outline, execute these consistently.

Purpose
Identify the purpose of what you are writing about and connect it to your readers’ values, beliefs and ambitions. Avoid buzzwords, embrace relationships and use sensory language.

Meaning
Be precise in your use of language. Do not write what something is, explain what it means to people and the organisation.

Substance
Empower and respect your readers by allowing them to critically evaluate your claims. Elaborate or provide verifiable proof, ideally from independent outsiders.

Structure
Use sequence, consistency, guidance and balance to build a structure that guides your reader though the text.

Clarity
Find the essence of your story, make it self-evident, describe it simply and economically, structure it logically and make the whole thing flow.

Humility
Be humble while writing and editing. Critically judge your work, recognise dissenting views, avoid spin doctoring, be genuine.


And much much more...

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