Overview of the Principles of Business Writing
Focus
Adjust the scope and scale of your writing to influence the attitude and behaviour of your readers. Develop a brief and outline, execute these consistently.
Purpose
Identify the purpose of what you are writing about and connect it to your readers’ values, beliefs and ambitions. Avoid buzzwords, embrace relationships and use sensory language.
Meaning
Be precise in your use of language. Do not write what something is, explain what it means to people and the organisation.
Substance
Empower and respect your readers by allowing them to critically evaluate your claims. Elaborate or provide verifiable proof, ideally from independent outsiders.
Structure
Use sequence, consistency, guidance and balance to build a structure that guides your reader though the text.
Clarity
Find the essence of your story, make it self-evident, describe it simply and economically, structure it logically and make the whole thing flow.
Humility
Be humble while writing and editing. Critically judge your work, recognise dissenting views, avoid spin doctoring, be genuine.
And much much more...
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Learn the Principles of Business Writing
Philip's Atlas of the Universe (Sir Patrick Moore)
Recommended as 'the best introduction to astronomy' by the Journal of the British Astronomical Association, Philip's Atlas of the Universe is a clear and accessible reference to the stars, the planets and the universe, written by Britain's best-known astronomer, Sir Patrick Moore.
For this new edition, the text has been fully revised and updated to include the latest discoveries made by the current range of space missions.
There are new photographs, including a selection of those obtained by the Cassini spacecraft now in orbit about Saturn, and the Huygens space probe as it descended to the surface of Saturn's moon Titan.
Also included are images returned by Mars Express and the Mars landers Spirit and Opportunity.
Features new images from the Cassini spacecraft and Huygens probe, the Hubble Space Telescope, the Very Large Telescope and Mars Express.
Recommended as 'the best introduction to astronomy' by the Journal of the British Astronomical Association.
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Atlas of The Universe - Sir Patrick Moore
Body Language
What people say is often very different from what they think or feel–but how do you tell? The answer lies in the study of body language. A person's gestures are very accurate indicators of his or her attitudes, thoughts, desires, or emotions.
This book examines aspects of non-verbal communication in a wide variety of everyday contexts. It discusses techniques that show you how to interpret gestures correctly and thus to 'read' the underlying thoughts or emotions.
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http://rapidshare.com/files/74027916/BL.rar
Incredible Visual Illusions
Chartwell Books - ISBN: 0785821732 - 77 pages - July 30, 2006 - PDF - 34 mb
A fascinating collection of optical illusions, many of which have never before been
published in this form. Caltech cognitive vision scientist Al Seckel , the worlds leading authority in optical illusions, has assembled this collection from the many thousands in his possessions.
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http://rapidshare.com/files/68116083/Incredible_Visual_Illusions.zip
Kenneth M. Heilman, "Creativity and the Brain"
Psychology Press; 1 edition (April 26, 2005) - ISBN:1841694258 - 224 pages - PDF - 3,3 Mb
Review
Recommended to all college-level libraries for its long-term reference value in multiple disciplines -- including Psychology and Neurology. Further recommended to Psychology instructors as a primary text for all courses that examine how the mind develops the individual..
–John Aiello, The Electric Review
Book Description
Creativity is one of the most important of human attributes. We use creativity to provide for our biological needs, prolong our life and the lives of people for whom we care, reduce pain and suffering, and bring beauty, meaning and joy to our lives.
Although many scholars have investigated ideas and observations about the brain mechanisms that might be important for creativity, the neurobiological basis of creativity still remains a riddle.
In Creativity and the Brain, Kenneth Heilman explores the possible brain mechanisms which underlie creativity, by reviewing the existing evidence and putting forward new ideas. On the way, he discusses the relationships between creativity and intelligence, brain anatomy, neuropharmacology, addiction, handedness, sex differences, and mood states such as depression. He also addresses the effects of neurological disorders and aging, as well as the influence of environmental factors such as tolerance and nurturing.
The book will be of interest to neuroscientists, psychologists, psychiatrists, neurologists and educators The engaging and succinct style of this book also make it appealing to students, and researchers from a variety of disciplines who have an interest in understanding the brain mechanisms underlying creativity.
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http://rapidshare.com/files/68667025/creativity_and_the_brain.rar
The Oxford book of Health Foods
Health foods and dietary supplements are widely used throughout the world - it is estimated that more than seventy million people in Europe regularly buy these products, and it is a billion dollar business in the USA. Health foods include vitamins, minerals, cereals, nuts, herbal medicines, functional foods, and many others. A large number of people use these foods in the belief that they contribute to their general health, while, in most countries, little or no information is given on products explaining their therapeutic values. The Oxford Book of Health Foods begins with an account of modern concepts of human nutrition, followed by a series of over one hundred accounts of individual health foods and dietary supplements. In all cases the importance of these products in human health is explained, and, for herbal medicines, the evidence for their claimed therapeutic value is given, and toxic effects are described. Full-colour illustrations accompany these accounts. The Oxford Book of Health Foods will be of interest not just to health professionals, but to all people with an interest in health foods and healthy eating. The text is supplemented throughout by beautifully drawn botanical illustrations.
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http://rapidshare.com/files/62392093/BOHF.rar
How To Sleep Less and Have More Energy Than You Ever Had
Powerful Sleep / Secrets of the Inner Sleep Clock
How To Sleep Less and Have More Energy Than You Ever Had Before
by Kacper M. Postawski,
Is it possible to sleep for 4-5 hours and feel more rested, more alert, and more energized than you did when you slept for 8 or 9 hours (or more)?
Yes it is! While this e-book may be short, the information in it is extremely powerful, do not underestimate it. This is state of the art optimum life performance information, which may shatter some of your old beliefs about sleep, and give you many learnings and understandings that you will be able to use to revolutionize your life. If you follow the information in this short e-book you will be able to:
1) Reduce your sleeping time.
2) Increase the Quality of your Sleep
3) Gain more energy than you ever had before.
4) Eliminate all feelings of drowsiness / inability to concentrate during the day.
5) Reduce your Daily Stress Levels
Just imagine what radical changes you could create, and what things you could accomplish in your life if you were able to sleep just half as much as you do now?
Time is the most precious commodity we have in our lives! Or what you could do if you slept the same amount of time you do right now, but the sleep you got was more energizing and fulfilling than ever before?
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http://rapidshare.com/files/43020160/How_To_Sleep_Less_and_Have_More_Energy_Than_You_Ever_Had_Before.pdf
Couples, Kids, and Family Life (Social Worlds from the Inside Out)
Publisher:Oxford University Press, USA (2005-10-20) - ISBN-10: 0195177916 - PDF - 4.3 Mb - 224 pages
Couples, Kids, and Family Life approaches the realm of family from the inside out. It offers a distinctive view of what the social worlds of family life might look like from the standpoint of ?insiders??family members. The book is organized around the theme that social worlds are not collections of facts and figures, but comprise intensely shared and personal constellations of talk and interaction. Family life is more complex and fluid than survey statistics make it out to be. Families are more than enumerations of household composition or demographic trends. Like all social worlds, family is comprised of ordinary actions undertaken in relation to others, in which meaning and communication are the working subject matter of everyday life.
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http://rapidshare.com/files/42395036/Couple.Kid.n.Family.rar
Say It Right the First Time
Get what you want at work the first time and every time
Being a business professional is all about managing, motivating, and leading, or, in other words, getting people to do what you want. And, far and away, the most important tool for accomplishing this objective is language.
Written by an internationally recognized expert on business communications, this book offers managers deep insights into the power of language and how to wield it effectively in any organization.
Loretta Malandro arms readers with more than 200 power words and phrases designed to help readers become better managers, leaders, and coaches. She also reveals communication secrets such as emotional triggers, victim versus ownership language, escape phrases, as well as language for "softening the edges," reframing, accountability, and recovering from communication gaffes.
Malandro also provides:
* Invaluable insights into the emotional power of words
* Priceless techniques to connect with and move an audience
* Tips on recognizing "killer words" and overcoming the trouble they can cause
* An arsenal of strategies, scripts, work sheets, and self-tests for gauging current communication skills and pinpointing weaknesses.
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http://rapidshare.com/files/39720576/MHSIRTFT.rar.html
After The Beginning: A Cosmic Journey Through Space And Time by Norman K. Glendenning
Imperial College Press - ISBN 1860944485 - 2004-08-31 - PD - 228 pages - 6.03 MB
In a brilliant flash about fourteen billion years ago, time and matter were born in a single instant of creation. An immensely hot and dense universe began its rapid expansion everywhere, creating space where there was no space and time where there was no time. In the intense fire just after the beginning, the lightest elements were forged, later to form primordial clouds that eventually evolved into galaxies, stars, and planets. This evolution is the story told in this fascinating book. Interwoven with the storyline are short pieces on the pioneering men and women who revealed those wonders to us.
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http://rapidshare.com/files/43136598/After.The.Beginning.rar
Understanding the Universe: From Quarks to the Cosmos by Don Lincoln
World Scientific Publishing Company - ISBN 981238703X - 2004-05-31 - PDF - 592 pages - 6.57 MB
The Big Bang, the birth of the universe, was a singular event. All of the matter of the universe was concentrated at a single point, with temperatures so high that even the familiar protons and neutrons of atoms did not yet exist, but rather were replaced by a swirling maelstrom of energy, matter and antimatter. Exotic quarks and leptons flickered briefly into existence, before merging back into the energy sea.
This book explains the fascinating world of quarks and leptons and the forces that govern their behavior. Told from an experimental physicist's perspective, it forgoes mathematical complexity, using instead particularly accessible figures and apt analogies. In addition to the story of quarks and leptons, which are regarded as well-accepted fact, the author who is a leading researcher at the world's highest energy particle physics laboratory also discusses mysteries on both the experimental and theoretical frontier, before tying it all together with the exciting field of cosmology and indeed the birth of the universe itself.
The text spans the tiny world of the quark to the depths of the universe with exceptional clarity. The casual student of science will appreciate the careful distinction between what is known (quarks, leptons and antimatter), what is suspected (Higgs bosons, neutrino oscillations and the reason why the universe has so little antimatter) and what is merely dreamed (supersymmetry, superstrings and extra dimensions). Included is an unprecedented chapter explaining the accelerators and detectors of modern particle physics experiments. The chapter discussing the hunt for the Higgs boson, currently consuming the efforts of nearly 1000 physicists, lends drama that only big-stakes science can give. Understanding the Universe leaves the reader with a deep appreciation of the fascinating particle realm and just how much it determines the rich beauty of our universe.
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http://rapidshare.com/files/43139082/Understanding.the.Universe.rar
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